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California's Largest Restaurant Brokerage - Specializing in Sales, Acquisitions & Leasing of Restaurants, Bars, Clubs & Related Commercial Buildings

Agent Resource Center

Creative Resources | Print Requests | Branding & Marketing | Advertising & LEAD GENERATION Resources

Welcome to Restaurant Realty Company’s central repository of all your creative resources conveniently in one location. Below you’ll be able to download such key assets as the RRC Logo, Digital Brochure and Master Listing Presentation PowerPoint. As well, you can order key RRC marketing materials via our print partner.

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We look forward to expanding this center with resources to help you share success stories, case studies and common client communication / collaboration feedback.

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We look forward to sharing marketing, advertising, branding, lead generation/digital funnel and sales resources that will help you with your bottom line – SELL SELL SELL.

Requests? Email Steve Zimmerman or Jeremy Broekman!

In the coming weeks, we will be sending out packages to all agents including new marketing materials for you to use in prospecting!! We have NEW corporate brochures and presentation kit folders. We will be sending a nice supply to each of you courtesy of the office!

The office will proudly cover a set of NEW business cards using our newly refined template. As well, we’ve created agent profile postcards that can be added with a letter and sent discreetly in a No. 10 envelope for you to solicit local restaurant owners! Great resource for prospecting!

Below you will find digital examples of our resources as well as order forms for ordering more resources if you should desire! A big thank you to Gail and Jeremy for collaborating together with me on this important initiative.

PRESENTATION
KIT FOLDERS

We’re please to unveil custom 9×12 presentation folders with inside left and right side pockets and business cards slits. Folders are $1.50 each with a 100 minimum. Pricing guaranteed based min order.

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CORPORATE BROCHURE

Recently updated, our Restaurant Realty corporate brochure showcases our organization effectively with an executive summary. We designed this with you in mind to walk prospective sellers on how we work.

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BUSINESS CARDS

Ordering new or replacement business card has never been easier. We redid the creative from scratch! Choose from custom backs!

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PROFILE CARDS

Insert one of these agent profile cards with a custom letter and business card and slip them into a no 10 envelope. Perfect for intros!

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DOWNLOAD RRC RESOURCES

Looking for something you need? Let us know!
Email Steve Zimmerman or Jeremy Broekman!

ORDER STEVE'S BOOK AT WHOLESALE PRICE
GIVE TO PROSPECTIVE CLIENTS

Through Steve’s publishing company, CreateSpace via Amazon, we can order wholesale copies of the book at $4.00 a piece and send to you for $1.50. Ordering copies of the book takes 2-3 weeks to arrive so please allow some time. It’s a wonderful resource that will inform interested sellers on all that we know and do!

Restaurant Dealmaker: An Insider’s Trade Secrets For Buying a Restaurant, Bar or Club

by Steve D. Zimmerman, president/owner of Restaurant Realty

Learn my trade secrets from being a front-line restaurant, bar, and club owner/operator, as well as my extensive experience as a buyer and seller of many restaurants, bars and clubs.

USE OF & FINDING STOCK PHOTOS - For listings & Marketing

GREAT JOB TEAM! We’ve been successfully placing nice looking listing photos using generic stockphotos showcasing food/beverages and hospitality industry elements. For those of you joined the company before the blast emails were sent, I’ve included all our suggestions and tutorials here. Today’s search engines reward and are highly receptive to graphics, images and photos.

SEO & PAY PER CLICK ADVERTISING
EXPANDING THIS SUMMER 2018!

SEARCH ENGINE OPTIMIZATION

Have a dedicated website or blog that you would like tips on how to optimize so that you appear in Google Searches? Wait, don’t have a website and want to know how we can do this a different way? Sure, let us know!

FACEBOOK PAY-PER-CLICK ADVERTISING

Explore how to use a dedicated Facebook Fanpage showcasing your services and how to use Facebook Advertising to get you in front of 100s and 1000s of prospective sellers/buyers! Low investment opportunity.

GOOGLE PAY-PER-CLICK ADVERTISING

Ever wonder how those ads appear in Google when you are searching “how to sell my restaurant” and want to know how YOU can appear there? We will go over the googlization program that will guarantee deliver results. Budget required.

REAL ESTATE INDUSTRY RESOURCES

SHORT & LONG TERM MARKETING TACTICS

Below we will revise and expand our resources and recommendations.
We will also include training materials, how-tos and links to past screenshare/conference calls!

MISSED “How to Use Linkedin for Sales” Training?
DOWNLOAD Forum Conference Call/Screenshare HERE
https://recordings.join.me/JV-8UvYQg0mQsY_tf6vYNA
link is here courtesy of BROEKMAN communications

SELLER’S PRESENTATION

Up your game on how you present to potential SELLERS to represent them and gain their listings!

  • Design listing presentation
  • Create physical binder to showcase your RE expertise/publicity power
  • Develop a nice Brochure once a year showcasing what you do for buyers and sellers.
  • Create email-able listing presentation version – PDF
  • Create powerpoint/keynote for Slideshare.net

BRANDING & PACKAGING

Create your own brand – your own identity – Logo + tagline showcasing what makes you distinct from your competitors

  • Logo development
  • Business Card
  • Buck slip – narrow card that can be included with 8.5×11 letter in no. 10 envelope!
  • E-letterhead
  • Postcards Design, Print and Mail – Just Listed, Just Sold
  • Door Hangers – Door Knocking – Missed You postcards
  • Drops and Free Market Evaluations, Magnets, Notepads
  • Brochures & Flyers

EMAIL
MARKETING

  • Monthly blast email to your sphere of influence – prospective buyers/sellers
  • Monthly blast email to other agents, brokers, escrow and title company reps to showcase your listings. You may not have “open houses” or caravans but you can drive people digitally!!
  • Quarterly blast email to past clients – thanking them for collaboration, solicit for referrals and reviews

SOCIAL MEDIA

  • Daily/weekly social interaction on social media – Facebook, Instagram, Twitter, Slideshare – pick one that works for you!
  • Instagram rocks – just a picture and a caption. Can have automatically go into your Facebook feed (with linking accounts – no additional work)
  • Facebook fanpage – smart way to build a “list serve” of fans/supporters. Never know who shares!
  • Facebook advertising by brokers to their communities targeting folks who Own, manage, run or work at a Restaurant. Money to play with may be a challenge except by those performing well.

LINKEDING MARKETING

  • Encourage everyone to get more active on Linkedin and start “friending / connecting” with restaurant owners throughout the area (if the owner of a popular restaurant isn’t there, the manager – it opens up introductions and raises awareness). I’ve used Linkedin for prospecting for years, since it launched, and has been a helpful business-to-business tool.
  • If more brokers follow our lead by posting articles with meaningful topics, more people will organically find them locally as well.
  • Linkedin Profile Development – repackage if not launch your identity on Linkedin. Add role at Restaurant Realty Company and you’ll benefit from our Linkedin marketing (will show up more in searches).
  • Consider writing POST (article) on Linkedin about recent sales. See Steve’s – https://www.linkedin.com/in/restaurantrealty/detail/recent-activity/posts/
  • Searching Restaurant Owners groups on Linkedin – and JOIN and interact with groups
    https://www.linkedin.com/groups/3214252/profile

ONLINE MARKETING

  • Ambassador program
    • Create recruitment campaign where upon you give commission to folks who refer you listings. Build your ambassador program. Incentivize people to promote you by rewarding them for leads. $15 Starbucks gift card for every lead or $5-10 iTunes egiftcard for younger folks.
    • Outreach to agents for commissions
  • Explore website landing page showcasing and expanding your Real Estate experience on RRC’s corporate website

DIRECT MAIL

Direct mail

  • Postcards or flyer that you can mail out to defined list of restaurants, bars & clubs. Steve says include in an envelope to ensure delivered discreetly to owner; could back fire as well.
  • Consider Greeting card to send out 2-3x a year. Mail personalized card to select people wishing them a (1) Happy New Year (January); (2) Enjoy Summer (late Spring cleaning) and Happy Holidays (November). All of which include your business card and a “the highest compliment I can receive is a referral to your friends and family! Thank you for your business!” cheesy message!
  • Bottom line, SEND something! Once a quarter. Twice a year. Once a year. You’ll achieve something by doing it. 2-5% return on investment guaranteed!  For every 100 pieces mailed 2-5 leads.

DOOR KNOCKING

  • Door Knocking
    • Postcards are a great leave behind.
    • Develop business card or small postcard that acts like a flyer. Drop off at key locations
    • Develop magnet and/or notepad that can be dropped off to key restaurants.
    • Creating something useful that WILL NOT be thrown away is really key; that might be kept and hidden as reference near a phone!
    • Creating a resource. Create a top CITY PHONE numbers roster or a CALENDAR of upcoming holidays for 2017-2018.
    • Develop Free Market Evaluation with tear-off for restaurants that you drop by! Figure out the working hours of those restaurants you’re after and aim to show up BEFORE opening hours or near closing to try to get in front of OWNERS!

NETWORKING

  • Networking
    • Consider Provisors or other lead generation groups. As BUSINESS BROKERS we’ve got an edge over over abundance of realtors/lawyers. Must be distinguished on our business cards and postcards.
    • Join CABB or other groups (while RRC is a member corporately, may be able to get discounted rate as AGENT/broker under company)
    • Network with OTHER Commercial Brokers more heavily is also critical.
    • What other local real estate / business broker conferences are taking place? What actual real estate groups should they be more locally invested in?  For my LA friends, and if they are Jewish, getting involved in Moriah Society via American Jewish University is key, getting involved in the Jewish Federation Real Estate Group is key, etc. This is where mingling leads to referrals amongst our own.
    • Target Accountants and Attorneys – establish relations with prominent top local folks who may have referral power
    • Target Restaurants
      • Via Google, research owners and managers of prominent restaurants in your area
      • If you don’t know, call in and find out the name of the owner… usually waiters/front desk managers will give information after they ask “what is this regarding?” – my favorite answer “Can you let them know that Jeremy Broekman is on the phone?” (trick to get past gatekeepers).

Have a Marketing Plan

Meet with Jeremy 1-on-1!

  • Hire Jeremy to collaborate and develop a localized marketing plan for your area/sphere
  • Teach you how to do e-marketing yourself or use free online graphics program to improve your daily marketing
  • Moderate your social media and beef up your lead generation program
  • Give you discounted graphic design time and printing quotes using brokerage
  • Develop dedicated mini-website showcasing you and linking to master website
  • Door open to discuss!


Jeremy Broekman
Publicist / Marketing Director / Creative Director
Call 818-212-9201 or Email

Website images like we used on the website?

Have Adobe Illustrator file with all the images! Can provide via email link upon request! Email me!

 


Need Logo or Graphics? Let Jeremy know!

RRC Repository / Resources

POWERPOINT FLYER 

DOWNLOAD HERE – bc.RRC.ForSale-HaleySB-TC

POSTCARD – Approach Abe! Great template!

DOWNLOAD HERE – Restaurant Realty Postcard Proof

Website images like we used on the website?