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George Morrone And Aabi Shapoorian

By in 2005 - Volume 7

Two successful restaurant stories have teamed again on a new venture that will open this April in Novato. Restaurant Realty participated in the deal where George Morrone and Aabi Shapoorian will open a Steakhouse with beef from Argentina and a menu to match. They have been wowing crowds most recently in San Francisco with their inventive restaurant called Tartare-known for its unusual list of tartars-raw items such as ahi tuna, beef, ostrich and even watermelon.

George Morrone is the chef partner whose resume reflects him as an outstanding culinary talent. He is the only Bay Area chef ever awarded four stars twice. George has been voted Chef of the Year in 1992 and 2002 and has been featured frequently on the PBS series Great Chefs. Morrone started out early in the business-working at a bakery in high school, attending the CIA-Culinary Institute of America and working in acclaimed restaurants throughout the country. He has traveled the world and has brought his touch to a number of San Francisco venues including Campton Place, Aqua as a partner with Michael Mina, and Fifth Floor where he met Shapoorian.

Aabi Shapoorian, an Economics and Math major at UCLA, worked in restaurants throughout college. He realized after taking a job at IBM, he was more suited for the challenges of the hospitality industry. He worked his way into management with Reflection Management, owner of the Crocodile Café chain, and then on to Director of Operations for Kimpton Hotel and Restaurants. He helped open Ponzu and Fifth Floor in San Francisco and turn around the Grand Café in the Hotel Monaco. He met Morrone and the rest is history.

Good luck on your new site at 340 Ignacio Boulevard in Novato.

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About The Author
Steven Zimmerman, CBI, M&AMI, CBB, FIBBA

Steve is the Founder, Principal Broker and Chief Executive Officer of Restaurant Realty Company. Steve has personally sold/leased over 1,000 restaurant, bar and/or nightclub businesses and many related commercial buildings totaling 2+ million square feet of commercial space, collaborated with over 2,000 clients and completed over 3,000 valuations since 1996.His real estate experience also includes sales, acquisitions, management and ownership of numerous properties throughout California including restaurants, hotels, apartment buildings, single family houses, an office building and a multi-use retail building. Steve is also the author of Restaurant Dealmaker – An Insider’s Trade Secrets for Buying a Restaurant, Bar or Club available on Amazon. Prior to starting Restaurant Realty Company Steve had over 20 years of restaurant experience and was President and Chief Executive officer of Zim’s Restaurants, which was one of the largest privately owned restaurant chains in the San Francisco Bay Area. READ FULL BIO | HIRE EXPERT WITNESS - LEARN MORE