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GUIDE TO FINDING STOCK PHOTOS

GREAT JOB! I am so happy that many of you have started to replace our generic RRC image with
a targeted stockphoto showcasing food/beverages and hospitality industry elements. I do strongly
believe that complimenting our listings with images (in addition to other areas of the site (i.e. articles,
etc.) greatly enhances the impact. Today’s website traffic is highly receptive to graphics, including
visualization of information, and attracted by photos; hand over fist than just text.
Fortunately for you, I have many resources that I can suggestion for getting a hold of safefree, 
and royalty-free images that don’t require any licensing and won’t get us fined or in trouble.
I’ve learned the hard way…
To illustrate, I’m going to help Gail improve her listing 2869, which is great. CONGRATS again, GAIL!
STEP 1) CHECK IF IMAGE FOUND ONLINE IS KOSHER TO USE
 
I simply right clicked her image and opened in a new tab to get the URL of the image
You can get the URL of an image from Google doing the same thing.
Before you use an image from Google or anywhere online, go to www.TinEye.com, and you’ll have
the opportunity to UPLOAD the image and insert the URL of the used image to see if it’s from
Getty Images or any officially stock company. If it’s from a stock company, you can be fined
for using the image.
You have to check off “show only the results found in stock”
If it’s there, you’ll need to remove and replace with a legit image.
STEP 2: Feel free to skip STEP 1 and simply go to one of these FREE sites
to get a picture. OR feel free to use an image you take with your camera
OR we can work together to help you BUY an image if it’s an important enough
listing.
 
 
OPTION A – GOOGLE AWAY
Any image with Creative Commons like an image from WIKIPEDIA is automatically
free to use.
So if I google “frozen yogurt” and get this awesome list of images. Great right? NO WRONG.
It will include every commercial image in the book.
Simple search change – google “frozen yogurt, wikipedia” and now you will have a “safe search”
of free images. Still be weary. Stay away from images with brand names in them. That’s a sure fire way
to get all parties in trouble (listing, you as agent, RRC, me as webmaster, etc.)
 
 
OPTION B – www.Pexels.com
May have to dig through but usually there’s a gem in there!
 
 
 
 
OPTION C – www.Pixabay.com
 
Found better choices for Frozen yogurt here. Ignore any images that have watermark and
that say sponsored images. Getty Images or Shutterstock or iShutter constantly market
on these free sites. WHY?! Because they OWN THEM!
OPTION D – www.Unsplash.com
 
There were no images for “Frozen Yogurt” (https://unsplash.com/search/photos/frozen-yogurt)
however the word “Yogurt” produced 50 really nice images. Just have to be savvier with your search.