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Peter Cooperstein – Amici’s East Coast Pizzeria

By in 2006 - Volume 8

amicisAfter graduating form Cornell University with a degree in economics and receiving an MBA from MIT in 1981, Peter Cooperstein, a Boston native, came west to work in the computer industry. Fortunately for Bay area pizza lovers his plans in the computer business didn’t pan out and he and partner Mike Forter opened their first Amici’s East Coast Pizzeria on San Mateo’s Third Avenue in 1987.

The Amici’s chain now has 7 stores with others opening soon in San Francisco and Santa Clara. The company believes that promoting dine in service in their comfortable and well appointed restaurants-40 % of their sales, promoting delivery service- 50 % of their sales and also having some take out business-10 % of total sales is a three pronged approach that leads to success. This strategy has helped put Amici’s as number 1 ranking on Pizza Today’s Top 100 Independents list for 4 consecutive years.

Peter Cooperstein runs his chain that tops over $20 million in sales in a low key way. He is often found dressed in casual pants and a T-shirt while driving his 2 year old Toyota crowned with an Amici’s delivery sign. He eats in his stores often-3 or 4 times a week. He is the consummate family man who loves to spend quality time with his wife May Lin and their 3 children ranging in age from 6 to 15. They travel back to their roots in Boston often-at least 5 times a year.

Amici’s food is reminiscent of East Coast style—the crust is thin, almost charred- baked in special stone hearths at 700 degree temperatures. The restaurants, all with unique and posh decors, reflect East Coast themes adorned with black and white photographs of sports stars from East Coast cities like New York and Boston and other memorabilia.

Restaurant Realty Company congratulates Peter Cooperstein of Amici’s for his success and is pleased to have been involved with him acquiring two of his locations.

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About The Author
Steven Zimmerman, CBI, M&AMI, CBB, FIBBA

Steve is the Founder, Principal Broker and Chief Executive Officer of Restaurant Realty Company. Steve has personally sold/leased over 1,000 restaurant, bar and/or nightclub businesses and many related commercial buildings totaling 2+ million square feet of commercial space, collaborated with over 2,000 clients and completed over 3,000 valuations since 1996.His real estate experience also includes sales, acquisitions, management and ownership of numerous properties throughout California including restaurants, hotels, apartment buildings, single family houses, an office building and a multi-use retail building. Steve is also the author of Restaurant Dealmaker – An Insider’s Trade Secrets for Buying a Restaurant, Bar or Club available on Amazon. Prior to starting Restaurant Realty Company Steve had over 20 years of restaurant experience and was President and Chief Executive officer of Zim’s Restaurants, which was one of the largest privately owned restaurant chains in the San Francisco Bay Area. READ FULL BIO | HIRE EXPERT WITNESS - LEARN MORE