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California's Largest Restaurant Brokerage - Specializing in Sales, Acquisitions & Leasing of Restaurants, Bars, Clubs & Related Commercial Buildings
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Restaurant Realty Company’s Marketing Program

Listing Marketing Program

Restaurant Realty Company has a reputation for not only listing restaurants, bars and nightclubs, but actually selling our listings. Restaurant Realty Company has an unprecedented marketing program which drives our listings new leads on a daily basis and has ultimately lead the brokerage to becoming California’s #1 Restaurant Brokerage selling and offering more restaurants for sale than any other brokerage. The majority of our staff have either owned and/or managed restaurantsOur deep experience as operators means we understand your business from the inside out.

Now celebrating our 28th year, Restaurant Realty Company® has a successful track record helping over 3,200 clients in completing over $1,000,000,000 (billion) of Business and Real Estate Transactions including the following: Selling/leasing over 1,600 restaurant, bar and/or nightclub businesses, Selling over 70 related commercial buildings,  Leasing over 3 Million square feet of commercial space and Completing over 5,000 valuations. We’ve done deals in 45+ major markets and 375+ cities in California.

Online Marketing

Restaurant Realty has an unprecedented online marketing program. In addition to having our own website equipped with a top of the line listing platform, Restaurant Realty Company advertises its listings and in brokers directory on the most popular businesses for sale, restaurants for sale, and commercial real estate websites. Additionally has been optimized to be sure we are easily found in the major search engines and our listings are published in Social Media.

Business Opportunity Websites

Search Engines

  • Google
  • Bing
  • Yahoo
  • DuckDuckGo
  • Baidu
  • Yandex
  • Ask
  • AOL
  • and more!

Digital Marketing

Restaurant Realty Company has a substantial investment in deploying an extensive and comprehensive digital marketing campaign. We spend countless dollars on Google Pay-Per-Click advertising, remarketing, Bing Pay-Per-Click ads, Facebook Pay-Per-Click ads and much more.

We have deployed numerous website visitor traffic mechanisms to help audit, monitor and manage our online footprint and moderate campaigns based on delivering results.

Lastly, Restaurant Realty invests heavily in both onsite website optimization and off-site search engine optimization ensuring that both active listings, our services and brand are front and center for potential buyers (and sellers). We believe that good SEO helps bring buyers organically to our website and has greatly helped support Restaurant Realty being a strong market leader. The backend of our website has a robust SEO engine assisting the promotion and sales our listings and promoting our articles, news and thought leadership.

Social Media Marketing

Restaurant Realty is a leader in social media marketing and advertising with a strategic presence, a crucial factor in our success in driving NDAs to our active listings as well as motivating sellers to list with us. It is a vital business networking tool when marketing businesses. Over 14,000 restauranteurs have connected with us on Linkedin. We have over 17,000 followers on Facebook, Instagram and X/Twitter, and invest substantial dollars in active Pay-Per-Click advertising campaigns reaching hundreds of thousands of interested buyers, we offer a solid digital marketing campaign to compliment the sale of your restaurant, bar or club.





Restaurant Realty Company has over 75,000  registered buyers and has approximately 35,000 active buyers subscribed to our eNewsletter.  The “Restaurant Realty Company Listing Update” is sent out to these registered buyers and brokers every two weeks. eNewsletter includes New Listings, Price Reduced Listings and Featured Listings.

Every other week, Restaurant Realty also sends out a “marketing” email which includes:

  • 3-6 newly featured listings
  • Featured Done Deal highlighting a recent sale
  • Featured Agent – our team has substantially expanded in the last year!
  • Thoughts, tips and sage advice and articles via Restaurant Rap section
  • Featured Restaurateurs leading in the community
  • Restaurant Realty key events and speaking engagements
  • and articles featuring Restaurant Realty in the News!

Public Relations & Media

Over the last 20 years, Restaurant Realty has advertised regularly in a large array of print publications. As online media has grown, the usage of print media has been diminished but we still advertise with the paper publications websites.

In addition to marketing, we get media coverage because of our experience and expertise.   We have been written about and have been published in major publications including, but not limited to, the following:

Magazines – Forbes, INC., QSR, Bon Appetit, Restaurant News, Restaurant Business & Restaurant Hospitality;
Newspapers – Wall Street Journal, New York Times, San Francisco Business Times, North Bay Business Times, San Francisco Chronicle, San Francisco Examiner and San Jose Mercury.

Industry Event Participation

To maximize our exposure in the industry we participate in various conferences and events throughout the year.

Many of our agents and brokers are active members in both IBBA – International Business Brokers Association and CABB – California Association of Business Brokers

We are sponsors as well as program participants in the Golden Gate Restaurant Association Annual Conference. We participate as an exhibitor at The Western Regional Foodservice Show sponsored by the California Restaurant Association at the Los Angeles Convention Center which draws thousands of restaurant owners, buyers and sellers. We participated in the Restaurant Finance and Development Conference in Las Vegas which drew over 3,000 restaurant owners, lenders and developers.

Direct Mail

Restaurant Realty Company sends out periodically targeted mailings to owners of restaurants, bars, nightclubs, catering businesses and other specialized lists of potential restaurant buyers in the following areas.

Northern California
  • Alameda County
  • Contra Costa
  • Marin County
  • Napa County
  • Sacramento & Surrounding Areas
  • San Francisco
  • San Mateo County
  • Santa Clara County
  • Solano county
  • Sonoma County
Southern California
  • Los Angeles County
  • Orange County
  • Riverside County
  • San Bernardino County
  • San Diego County
  • Santa Barbara County
  • Ventura County

Phone Books

Restaurant Realty Company wants to make sure wherever we are wanted we are found as we strive to continue to be the #1 California State-wide Restaurant Broker. In addition to all of our direct marketing efforts, we also have ads in all of the following phone books to make sure buyers and sellers can reach us. Our listing also appears on the websites for each of these phonebooks.

Northern California
  • San Francisco
  • San Jose & Santa Clara
  • Palo Alto, Redwood City & Menlo Park
  • Campbell, Los Gatos & Saratoga
  • Marin County
  • Sonoma County
  • Napa Valley
  • San Mateo County North
  • San Mateo County Central
  • Los Altos, Los Altos Hills, Mountain View and Sunnyvale
  • Fremont, Hayward, Castro Valley, Newark & Union City
  • Contra Costa Central
  • Contra Costa East
Southern California
  • Los Angeles
  • Orange County
  • San Diego