Listing Marketing Program
Restaurant Realty Company has a reputation for not only listing restaurants, bars and nightclubs, but actually selling our listings. Restaurant Realty Company has an unprecedented marketing program which drives our listings new leads on a daily basis and has ultimately lead the brokerage to becoming California’s #1 Restaurant Brokerage selling and offering more restaurants for sale than any other brokerage.
For 25 years, since 1996, Restaurant Realty Company’s agents and brokers have sold/leased over 1,300 restaurant, bar and/or nightclub businesses and sold nearly 50 related commercial buildings totaling over 2.6 million square feet of commercial space leased, servicing over 2,600 clients and completing over 4,000 valuations.
We’ve done deals in 35 markets and over 200 cities throughout California.
Restaurant Realty has an unprecedented online marketing program. In addition to having our own website equipped with a top of the line listing platform, Restaurant Realty Company advertises its listings and in brokers directory on the most popular businesses for sale, restaurants for sale, and commercial real estate websites. Additionally RestaurantRealty.com has been optimized to be sure we are easily found in the major search engines and our listings are published in Social Media.
- and more!
Restaurant Realty Company has a substantial investment in deploying an extensive and comprehensive digital marketing campaign. We spend countless dollars on Google Pay-Per-Click advertising, remarketing, Bing Pay-Per-Click ads, Facebook Pay-Per-Click ads and much more.
We have deployed numerous website visitor traffic mechanisms to help audit, monitor and manage our online footprint and moderate campaigns based on delivering results.
Lastly, Restaurant Realty invests heavily in both onsite website optimization and off-site search engine optimization ensuring that both active listings, our services and brand are front and center for potential buyers (and sellers). We believe that good SEO helps bring buyers organically to our website and has greatly helped support Restaurant Realty being a strong market leader. The backend of our website has a robust SEO engine assisting the promotion and sales our listings and promoting our articles, news and thought leadership.
Social Media Marketing
Being active in the social media world is very important in today’s business transaction environment. It is a vital business networking tool when marketing businesses. Over 11,000 restauranteurs have connected with us on Linkedin. With over 11,000 fans on Facebook and active Pay-Per-Click advertising campaigns reaching hundreds of thousands of interested buyers, we offer a solid digital marketing campaign to compliment the sale of your restaurant, bar or club. Additionally, we have thousands of restaurateurs following us on Twitter.
Connect with us: linkedin.com/in/restaurantrealty
Like us: facebook.com/restaurantrealty
Follow us: twitter.com/RRealty
Restaurant Realty Company has over 60,000+ registered buyers and has approximately 30,000 active buyers subscribed to our eNewsletter. The “Restaurant Realty Company Listing Update” is sent out to these registered buyers and brokers every two weeks. eNewsletter includes New Listings, Price Reduced Listings and Featured Listings.
Every other week, Restaurant Realty also sends out a “marketing” email which includes:
- 3-6 newly featured listings
- Featured Done Deal highlighting a recent sale
- Featured Agent – our team has substantially expanded in the last year!
- Thoughts, tips and sage advice and articles via Restaurant Rap section
- Featured Restaurateurs leading in the community
- Restaurant Realty key events and speaking engagements
- and articles featuring Restaurant Realty in the News!
Restaurant Realty Company sends out periodically targeted mailings to owners of restaurants, bars, nightclubs, catering businesses and other specialized lists of potential restaurant buyers in the following areas.
- Alameda County
- Contra Costa
- Marin County
- Napa County
- Sacramento & Surrounding Areas
- San Francisco
- San Mateo County
- Santa Clara County
- Solano county
- Sonoma County
- Los Angeles County
- Orange County
- Riverside County
- San Bernardino County
- San Diego County
- Santa Barbara County
- Ventura County
Public Relations & Media
Over the last 20 years, Restaurant Realty has advertised regularly in a large array of print publications. As online media has grown, the usage of print media has been diminished but we still advertise with the paper publications websites.
In addition to marketing, we get media coverage because of our experience and expertise. We have been written about and have been published in major publications including, but not limited to, the following:
Magazines – Forbes, INC., QSR, Bon Appetit, Restaurant News, Restaurant Business & Restaurant Hospitality;
Newspapers – Wall Street Journal, New York Times, San Francisco Business Times, North Bay Business Times, San Francisco Chronicle, San Francisco Examiner and San Jose Mercury.
Restaurant Realty Company wants to make sure wherever we are wanted we are found as we strive to continue to be the #1 California State-wide Restaurant Broker. In addition to all of our direct marketing efforts, we also have ads in all of the following phone books to make sure buyers and sellers can reach us. Our listing also appears on the websites for each of these phonebooks.
- San Francisco
- San Jose & Santa Clara
- Palo Alto, Redwood City & Menlo Park
- Campbell, Los Gatos & Saratoga
- Marin County
- Sonoma County
- Napa Valley
- San Mateo County North
- San Mateo County Central
- Los Altos, Los Altos Hills, Mountain View and Sunnyvale
- Fremont, Hayward, Castro Valley, Newark & Union City
- Contra Costa Central
- Contra Costa East
- Los Angeles
- Orange County
- San Diego
Industry Event Participation
To maximize our exposure in the industry we participate in various conferences and events throughout the year. We are sponsors as well as program participants in the Golden Gate Restaurant Association Annual Conference. We participate as an exhibitor at The Western Regional Foodservice Show sponsored by the California Restaurant Association at the Los Angeles Convention Center which draws thousands of restaurant owners, buyers and sellers. We participated in the Restaurant Finance and Development Conference in Las Vegas which drew over 3,000 restaurant owners, lenders and developers.