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Restaurant Realty Applies Technology to Prospective Buyers

By in 2001 - Volume 3

As we move into the 21st Century, Restaurant Realty Company is updating its approach to reaching buyers. In addition to aggressive daily newspaper advertising, weekly mailings, and extensive yellow page placement, we have further developed our website – to target buyers’ criteria.

Each prospective buyer who fills out the buyer’s survey on our website or enclosed in our information packets becomes part of our large database which can be found on our website in the section titled “Businesses Wanted”. At this time we have over 500 buyers in the database, growing larger day by day. The criteria responded to include:

1) Type of restaurant, bar and/or club,

2) Geographical interest,

3) Cash available,

4) Number of seats,

5) Square footage and

6) Special features required such as downtown location, 5 day a week, live entertainment, full liquor, etc.

When we get a new listing, the prospective buyers’ criteria in our data base is matched with new listings. The prospect will then receive either by email, fax or mail a profile sheet outlining the highlights of the listing including the physical aspects of the business and a summary of major equipment & fixtures, purchase price, gross monthly sales, monthly adjusted cash flow, square footage, type of license(s), number of seats, summary of lease, number of employees, etc.

Please check us out at and go to our “Buyers Wanted” section to view our active buyers. If you are a buyer please look up our “Buyer Registration” section and become part of our database.

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About The Author
Steven Zimmerman, CBI, M&AMI, CBB, FIBBA

Steve is the Founder, Principal Broker and Chief Executive Officer of Restaurant Realty Company. Steve has personally sold/leased over 1,000 restaurant, bar and/or nightclub businesses and many related commercial buildings totaling 2+ million square feet of commercial space, collaborated with over 2,000 clients and completed over 3,000 valuations since 1996.His real estate experience also includes sales, acquisitions, management and ownership of numerous properties throughout California including restaurants, hotels, apartment buildings, single family houses, an office building and a multi-use retail building. Steve is also the author of Restaurant Dealmaker – An Insider’s Trade Secrets for Buying a Restaurant, Bar or Club available on Amazon. Prior to starting Restaurant Realty Company Steve had over 20 years of restaurant experience and was President and Chief Executive officer of Zim’s Restaurants, which was one of the largest privately owned restaurant chains in the San Francisco Bay Area. READ FULL BIO | HIRE EXPERT WITNESS - LEARN MORE