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Restaurant Realty’s Use of Targeted Email Blasts Results in More Closed Deals

By in 2016 - Volume 18

For several months we have been using our extensive data base of over 40,000 buyers and lessees to close more deals.  We compile from our data base a custom list of perspective buyers who are existing restaurant, bar and/or club operators based on their acquisition criteria and we then email them the information regarding the specific deal in a confidential format. Many of our new listings are unique and require us to expand our database in search of a potential best fit for the business that we are trying to sell. In these cases we take into consideration the following criteria in our research for this potential buyer:

a. the sales volume of the businesses operation,

b. the square footage of their location(s),

c. the city(s)/county(s) that they operate in and

d. the format of their operation such as fast food, casual dining, high end, full service, self-service, 5 day week breakfast lunch operation and percent of alcohol sales to total sales, etc.

Once we have our data base compiled we design a catchy personalized email addressed to the specific owner of the business we have targeted.  In this email we discuss the key elements of the business we are marketing such as the location, sales, profitability and physical components of the business. We also include a link to the profile sheet on our website for this listing plus a link to a confidentiality agreement for the perspective buyer to complete and a link to our website so buyers can check out all of available businesses for sale. Our usual targeted eblast includes between 250 to 300 qualified buyers.

This targeted marketing approach has resulted in many closed transactions and we are committed to using this marketing program on an ongoing basis in the future.

The above mentioned targeted email blast campaign is in addition to our regular on going marketing program which includes all our listings being placed on 12 major business for sale websites including our website – and all new listings being included in our enewsletter which goes out to over 40,000 buyers in our data base every other week.

Restaurant Realty is available to assist both buyers and sellers throughout California in their quest for various business opportunities.

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About The Author
Steven Zimmerman, CBI, M&AMI, CBB, FIBBA

Steve is the Founder, Principal Broker and Chief Executive Officer of Restaurant Realty Company. Steve has personally sold/leased over 1,000 restaurant, bar and/or nightclub businesses and many related commercial buildings totaling 2+ million square feet of commercial space, collaborated with over 2,000 clients and completed over 3,000 valuations since 1996.His real estate experience also includes sales, acquisitions, management and ownership of numerous properties throughout California including restaurants, hotels, apartment buildings, single family houses, an office building and a multi-use retail building. Steve is also the author of Restaurant Dealmaker – An Insider’s Trade Secrets for Buying a Restaurant, Bar or Club available on Amazon. Prior to starting Restaurant Realty Company Steve had over 20 years of restaurant experience and was President and Chief Executive officer of Zim’s Restaurants, which was one of the largest privately owned restaurant chains in the San Francisco Bay Area. READ FULL BIO | HIRE EXPERT WITNESS - LEARN MORE