Restaurant Realty Company’s Innovative Marketing Program Yields Strong Results
Original article here:
Sold/Leased over 250 Restaurant/Bar Businesses Since Covid include 15+ counties and 60+ cities throughout California
San Francisco, CA (RestaurantNews.com) Restaurant Realty’s marketing program continues to be at the forefront of representing their clients in the sale or leasing of restaurant, bar and nightclub businesses, many including the sale of real estate as well.
There are several key performance indicators (KPIs) that have influenced their strong position. Their 3rd Quarter buyer registrations for those expressing interest in acquiring or leasing a restaurant is up by 9.5% over 2nd Quarter. They have also experienced a 12% growth in the number of seller registrations from Q2 and 29% growth from 1st Quarter 2022.
Restaurant Realty Company’s staff of competent agents and brokers throughout the state have led their company to become the largest restaurant brokerage in California.
In the past 26 years, they have sold or leased over 1,500 businesses, including 250 alone during Covid 2020-2022 time frame (16% of all sales). They maintain the largest inventory of restaurants, bars, clubs and related commercial buildings of any brokerage in the state.
RestaurantRealty.com – Their platform has been visited by 150,000+ prospective buyers and visitors this year, representing a 10% increase from 2021, including an 11% increase of new users. Their platform has benefited from extensive search engine optimization programs making us easily found on all major search engines including Google, Bing, Yahoo, and more as we make a major financial commitment to maintain top positions on these major search engines so buyers can easily be directed to our listings.
Business For Sale Listing Engines – Their clients benefit from extensive marketing on the internet including listing businesses and real estate for sale on established partner platforms including: BizBuySell, BizBen, BizQuest, BusinessesForSale, BusinessBroker, BusinessMart, BuyBusiness, GlobalBX, LoopNet and Business For Sale Network. Additionally, they deploy extensive BizBuySell buyer sponsored email blasts and advertising to targeted buyers 1-2x to boost the profile of our featured listings ensuring top placement and visibility.
Weekly Blast Email E-Newsletter – With a database of over 70,000 registered buyers, Restaurant Realty sends out weekly blast emails featuring new, price reduced and featured listings. They alternate a featured listings email with recent done deals, RRC agent/brokers, key published articles, and industry news and trends. They have an Open Rate averaging 35% and a high Click Rate supporting our successful marketing mix.
Google Advertising – Restaurant Realty maintains a highly competitive Google Advertising Pay Per Click program reaching buyers and sellers daily and promoting all their properties. Generally RRC spends a significant budget to bring 100s-1000s of buyers to our website. In 2022, 25% of our Buyer inquiries come from Google Pay Per Click AdWords campaigns and has proven to be a critical part for brand awareness and listing visibility. 35% of their Seller leads have come from Google and Google Advertising.
Social Media Marketing – Restaurant Realty maintains a strong competitive position in all social media including showcasing listings, featuring done deals, publishing articles, promoting earned press and showcasing agents and client stories.
With over 14,500 fans on Facebook & Instagram and active Pay-Per-Click advertising campaigns reaching hundreds of thousands of interested buyers, they offer a solid digital marketing campaign to compliment the sale of your restaurant, bar or club.
They have over 10,000 restauranteurs connected with us on Linkedin. Not only is it a vital business networking tool when marketing businesses, but also has ensured collaboration with other brokerages, referrals and key staff joining our team.
They have a solid presence with thousands of restaurateurs following us on Twitter, Google My Business, Yelp and other platforms.
Lasty, they have launched an extensive YouTube Channel program building videos featuring staff, deals, corporate videos, showcases and more. In 2023, they plan to expand original programming to include much more.
The Restaurant Dealmaker Show – In January 2022, Restaurant Realty launched the Restaurant Dealmaker Show yielding 30,000+ views of our now 11 episodes between live in-person Zoom webinars, broadcasting live to Facebook, and replays on YouTube and Facebook. Restaurant Realty’s founder Steve Zimmerman interviews restaurant owners, managers, clients, investors and high profile industry clientele sharing their restaurant deal making experiences, success stories, challenges, and more in an intimate 1-on-1 fireside chat. For our latest and past episodes, please visit RestaurantDealmaker.com.
Search Engine Optimization (SEO) – Restaurant Realty invests heavily in both onsite website optimization and off-site search engine optimization ensuring that both active listings, our services and brand are front and center for potential buyers (and sellers). Good SEO helps bring buyers organically to our website and has greatly helped support Restaurant Realty being a strong market leader. The backend of their website is a robust SEO engine assisting the promotion and sales of our listings and promoting our articles, news and thought leadership.
Public Relations & Media – In addition to marketing, they get media coverage because of their experience and expertise. They have been covered and published in major publications including, but not limited to, the following:
Forbes, INC., BizBuySell, Bloomberg, The Wall Street Journal, The New York Times, San Francisco Business Times, North Bay Business Journal, San Francisco Chronicle, San Francisco Examiner, San Jose Mercury, QSR, Bon Appetit, Restaurant News and Restaurant Business & Restaurant Hospitality.
Specialized Marketing – They frequently develop specialized marketing campaigns which allow them to reach potential buyers online, via social media, via print media, direct mail, email and phone. Additionally, they do specialized mailings to potential buyers throughout California, targeted direct email campaigns and advertise in niche market publications.
Participation in Industry Events – To maximize our exposure in the industry, they participate in various conferences and events throughout the year. They are past sponsors as well as program participants in countless California Association of Business Brokers, International Business Brokers Association, SBDC and many Zoom webinars and podcasts. They participate as an exhibitor annually at The Western Regional Foodservice & Hospitality Show sponsored by the California Restaurant Association at the Los Angeles Convention Center which draws thousands of restaurant owners, buyers and sellers. They have been yearly sponsors as well as program participants in the past Golden Gate Restaurant Association (GGRA) events. They participated in the Restaurant Finance and Development Conference in Las Vegas which drew over 3,000 restaurant owners, lenders and developers.
Additionally, Steve Zimmerman, the company’s owner and principal broker teaches courses and conducts workshops at the California Association of Business Broker events as well as teaches the Restaurant Sales, Valuation and Lease Analysis course at the International Association of Business Broker events as well as conducts workshops at the above events.
Restaurant Realty gives special thanks to their Marketing Director Jeremy Broekman of Broekman Communications for his steadfast commitment to ensuring Restaurant Realty’s successful marketing, advertising and PR programs. As well, they would not be here without the incredible assistance of Internet Coordinator Laura Graber who manages their listings and blast email program.
Restaurant Realty clients have benefited from the programs discussed above. Restaurant Realty will continue to support these programs and potential future new programs which we feel will maximize our client’s ability to maximize the profitability of their business sale on a timely basis.
Restaurant Realty Founder & Principal Broker Steve Zimmerman shares, “As a native San Franciscan with deep roots in the restaurant business, we are honored to help sellers navigate the sale of their restaurant. Not only do we understand what’s at stake financially, but we understand the emotional connection as former operators of restaurant/bar businesses. I am proud of the incredible staff at Restaurant Realty who bring their compassion, empathy and intellectual prowess to create smooth transactions that otherwise would be complicated.”
Prior to starting Restaurant Realty Company, Steve Zimmerman served as President and Chief Executive officer of Zim’s Restaurants, one of the largest privately owned restaurant hamburger speciality chains in the San Francisco Bay Area with a total of 37 restaurants from 1948 through 1995.
About Restaurant Realty
Founded in 1996, Restaurant Realty Company® is California’s largest restaurant brokerage specializing in sales, acquisitions and leasing of restaurants, bars, nightclubs and related commercial buildings with local representation in the San Francisco Bay Area, Sacramento, Central Coast, Los Angeles, Orange County and San Diego markets. Now celebrating their 27th year, Restaurant Realty Company® has a successful track record helping over 3,000 clients in completing over $500,000,000 in Business and Real Estate Transactions including the following: Selling/leasing over 1,500 restaurant, bar and/or nightclub businesses, Selling over 65 related commercial buildings, Leasing over 3 Million square feet of commercial space and Completing over 5,000 valuations. The majority of our staff have either owned and/or managed restaurants. Our deep experience as operators means we understand your business from the inside out. For more information, please go to www.RestaurantRealty.com.
Founder & Principal